Let’s cut the chase!
You are here for the following reasons;
- To find out how to promote your business online in Nigeria
- To explore other online marketing opportunities as a small business owner.
- Discover ways to use the internet to attract customers and also drive more sales.
If any of these three pain points ring a bell, be assured that you’ve found the perfect place for your queries.
In this post, we will be highlighting 6 proven methods for marketing a business online. Kickback, relax and have a good read!
6 Proven Ways to Advertise Your Small Business Online
Learn the six proven and effective tips to improve your brand’s online presence.
1.) Have a business website
This is the first step to get your brand online. Just like the first date, a lot of people screw this up.
Your website matters greatly to the success of your business. A functional website will help you generate leads, drive conversions and build your brand online.
These general principles below will help you to avoid costly website design mistakes;
- Register a .com or .ng domain name for your company
- Host your website on a reliable and trustworthy hosting provider
- Also ensure your website loads fast
- Provide all the necessary information about your company’s product or service.
- Use a catchy call-to-action
- Ensure your site’s design is simple and user-friendly.
2. Optimise your website for search engines
Ensuring your website is search engine friendly is also another crucial way to promote your business online in Nigeria.
A well-optimised website with engaging content for conversions has better metrics to make google rank your site higher in mainstream search engines.
Your website site can continually attract web visitors and also generate more revenue with acceptable SEO practices. You can hire an SEO expert to help you develop your content and manage your website as well.
READ ALSO: Best Web Design Company in Lagos
3) Join online communities
Online communities are great places to meet new people, network with like-minded people and grow your business.
Discover the various online communities in your niche and become an active member
4. Build your online reputation
This is also another effective tip for promoting your business online in Nigeria.
A good reputation will not only make people trust you but also increase your sales, loyal customers and much more.
To build your online reputation, you need to have good customer service while consistently providing quality services and products to customers.
5) Establish strong social media prescence
Social media networks have millions of active users daily and that includes your potential customers. It is an effective means to spread the word, build a brand and also discover new customers.
Although it involves strategic planning and commitment, establishing a social media presence is very beneficial for businesses.
How to build a social media presence?
- By publishing useful and high-quality content regularly.
- Engaging with people in your niche across your social media platforms.
- Running targeted social media campaigns.
6) Advertise
Running online advertisements will also enable you aggressively market your business online in Nigeria when faced with enormous competition.
The internet offers various tools for promoting a small business. They include; google ads, social media ads, classified ads websites (e.g. Jiji.ng, Delon.ng, etc).
Conclusion
We hope you find this helpful. If you need help or guidance in growing your online presence, simply Contact Us.
We’d be happy to assist.
If you have questions or comments concerning this article, please feel free to leave a reply below.
